Strategic Marketing Replacement Text
Introduction
Ashutosh Dixit would like suggestions for replacing the out-of-print Strategic Marketing Problems by Kerin and Peterson
Dear friends,
I have been using Marketing Strategy text book: Strategic Marketing Problems by Kerin and Peterson, however it is out of print. I am requesting and will be highly thankful for suggestions for a similar book with instructor resources i.e., powerpoints, cases, and financial aspects etc.
Many thanks
Ashutosh Dixit, PhD
Professor
Department of Marketing
Monte Ahuja College of Business
Cleveland State University
Cleveland, OH 44114
a.dixit1@csuohio.edu
+1 216-687-4775