TOC: Mar Ed Rev
Introduction
Marketing Education Review, 29(4)
Editorial
–Barbara Ross Wooldridge [] []
TAMING THE ELEPHANT IN THE (CLASS)ROOM: EXPLORING ROOT CAUSES OF STUDENT BOREDOM
–Riley Dugan, Chun Zhang, James Kellaris & Ric Sweeney [] []
DO STUDENTS AND FACULTY UNDERSTAND RECRUITER CRITERIA FOR FRONT-LINE SALES POSITIONS?
–James Boles, Brian Rutherford & Terry Loe [] []
A CRITICAL ASSESSMENT OF SKILLS AND KNOWLEDGE FOR ENTRY-LEVEL MARKETING JOBS: A DELPHI STUDY
–Poh-Lin Yeoh [] []
INTEGRATING ANALYTICS INTO MARKETING CURRICULA: CHALLENGES AND EFFECTIVE PRACTICES FOR DEVELOPING SIX CRITICAL COMPETENCIES
–Danny Weathers & Oriana Aragón [] []
DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS
–Purvi Shah, Sreedhar Madhavaram & Debra A. Laverie [] []