TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 26(3/4)
Innovation in Business-to-Business Marketing
–Nektarios Tzempelikos, Kaouther Kooli & J. David Lichtenthal [] []
Innovation in Sustainability Initiatives through Reverse Channels
–Suraksha Gupta, Michael Czinkota & Sena Ozdemir [] []
What Drives B-To-B Marketers in Emerging Countries to Use Social Media Sites?
–Kaouther Kooli, Nektarios Tzempelikos, Pantea Foroudi & Seif Mazahreh [] []
Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation
–Tim Hughes & Mario Vafeas [] []
Adoption of Big Data Technology for Innovation in B2B Marketing
–Len Tiu Wright, Robin Robin, Merlin Stone & Dr Eleni Aravopoulou [] []
Mobile Tech: Superfood or Super Fad of Creative Business?
–Elvira Bolat [] []
Co-Creating with Intermediaries: Understanding Their Power and Interest
–Nathalia C Tjandra, John Ensor & John R Thomson [] []
Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies
–Maria Palazzo, Agostino Vollero, Pantea Foroudi & Alfonso Siano [] []