TOC: J Mar Man
Introduction
Journal of Marketing Management, 35(15/16)
Editorial
The role of smart technologies in decision making: developing, supporting and training smart consumers
–Eleonora Pantano [] []
Are households ready to engage with smart home technology?
–Rory Mulcahy, Kate Letheren, Ryan McAndrew, Charmaine Glavas & Rebekah Russell-Bennett [] []
Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications
–Thomas M. Brill, Laura Munoz & Richard J. Miller [] []
The need for services and technologies in physical fast fashion stores: Generation Y’s opinion
–Alexandra Rese, Tobias Schlee & Daniel Baier [] []
Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?
–Zied Mani & Inès Chouk [] []
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
–Sanjit K. Roy, Gaganpreet Singh, Megan Hope, Bang Nguyen & Paul Harrigan [] []
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
–Stephanie van de Sanden, Kim Willems & Malaika Brengman [] []
Smart consumers come undone: breakdowns in the process of digital agencing |
–Christian Fuentes [] []