TOC: J Macromar
Introduction
Journal of Macromarketing, 39(4)
Special Issue: Entrepreneurship and Macromarketing
Perspectives on Entrepreneurship and Macromarketing: Introduction to the Special Issue
–Sussie C. Morrish, Fabian Eggers, Jeffrey G. Covin, and Abdul Ali [] []
Entrepreneurship, Excise Taxes, and the “Flight to Quality”
–Wesley Friske and Seth Cockrell [] []
Entrepreneurship as Boundary Object: Toward Reintegration of Colombia’s Ex-Militants into Civil Society
–Andrés Barrios Fajardo, Clifford Shultz, and Juan Carlos Montes Joya [] []
Effectuation and Morphogenesis in the New Zealand Fairtrade Marketing System
–Michelle Renton and Hamish Simmonds [] []
The Impact of the Slow City Movement on Place Authenticity, Entrepreneurial Opportunity, and Economic Development
–Mesut Çiçek, Sevincgul Ulu, and Can Uslay [] []
Content is King: How SMEs Create Content for Social Media Marketing Under Limited Resources
–Sascha Kraus, Johanna Gast, Moritz Schleich, Paul Jones, and Michael Ritter [] []
Uncertainty Avoidance and Intrapreneurship: A Four-Level Investigation
–Maja Arslanagic-Kalajdzic, Matej Cerne, and Selma Kadic-Maglajlic [] []
Exploring Entrepreneurs’ Perceptions of Venture Capitalists’ Added Value
–Rajiv Vaidyanathan, Vijay Vaidyanathan, and Vivek Wadhwa [] [Google Scholar]
Commentary
A Tribute to Abdul Ali (1957 – 2018)
–Victoria L. Crittenden and Anirudh Dhebar [] []
Book Review
Invisible Women: Exposing Data Bias in a World Designed for Men
–Stefanie Beninger []