TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 36(4)
Healthcare marketing: A review of the literature based on citation analysis
–Irfan Butt, Tariq Iqbal & Sadia Zohaib [] []
The role of chain pharmacies to promote healthy food retail: Current trends, legal limits, and policy opportunities
–Cara Wilking, Mark A. Gottlieb & Nathaniel Rickles [] []
A content analysis of the promotional strategies employed by e-cigarette brands on Twitter
–Jordan M. Alpert, Alyssa Jaisle & Huan Chen [] []
Participation in electronic cigarette-related social media communities: Effects on attitudes toward quitting, self-efficacy, and intention to quit
–Joe Phua [] []
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
–David Hagenbuch [] []
Endorsement by association at the point of care: A process view
–Peter M. Resch & Max Ostinelli [] []