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Advertising in Asia

From the Editor
–Shintaro Okazaki []

Introduction

Advertising in Asia: Theories and Implications for Practice
–Chingching Chang, Wei-Na Lee & Yuping Liu-Thompkins [] []

Up-Down versus Left-Right: The Effect of Writing Direction Change in East Asia on Consumers’ Perceptions and Advertising
–Xun Deng, Bing Han & Liangyan Wang [] []

Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea
–Jung Min Jang & Sohyoun Shin [] []

Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance
–Shu-Chuan Chu, Yang Cao, Jing Yang & Juan Mundel [] []

Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea
–Amy Errmann, Yuri Seo, Yung Kyun Choi & Sukki Yoon [] []

“Average-Sized” Models Do Sell, But What ÂÜÀòÉç¹ÙÍøt in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women
–Chen Lou, Caleb H. Tse & May O. Lwin [] []

Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness
–Nara Youn, Jaewoo Park & Hyo Jin Eom [] []

Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India
–Carrie La Ferle, Sidharth Muralidharan & Eunjin (Anna) Kim [] []

The Impact of Competitors’ Store Flyer Advertisements on EDLP/High-Low Chain Performance in a Highly Competitive Retail Market: GPS Information and POS Data Approach in Japan
–Ryo Kato & Takahiro Hoshino [] []

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