TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 47(6)
Special Issue: Marketing Strategy in Digital, Data-Rich, and Developing Market (D3) Environments
Editorial
New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments
Shrihari Sridhar & Eric Fang
Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
Xingyu Chen, Xing Li, Dai Yao & Zhimin Zhou
What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms
Qingliang Wang, Fred Miao, Giri Kumar Tayi & En Xie
Getting more likes: the impact of narrative person and brand image on customer–brand interactions
Yaping Chang, You Li, Jun Yan & V. Kumar
Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions
Diandian Xiang, Leinan Zhang, Qiuyan Tao, Yonggui Wang & Shuang Ma
Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies
Maggie Chuoyan Dong, Fue Zeng & Chenting Su
In pursuit of an effective B2B digital marketing strategy in an emerging market
Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri, Nôga Simões De Arruda Corrêa da Silva & S. Arunachalam
The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation
Haizhong Wang, Hong Yuan, Xiaolin Li & Huaxi Li
Correction to: The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation
Haizhong Wang, Hong Yuan, Xiaolin Li & Huaxi Li
How nutrition information influences online food sales
Peng Zou & Jingwen Liu
Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales
Feng Wang, Li Zuo, Zhi Yang & Yueyan Wu
Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance
Li Zuo, Gregory J. Fisher & Zhi Yang