TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 29(2)
A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education
–Rod Missaghian & Roger Pizarro Milian [] []
Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat
–Yimei Zhu [] []
How do Australian universities market STEM courses in YouTube videos?
–Amanda Bridget Mwenda, Miriam Sullivan & Ann Grand [] []
Does diversity hurt students’ feeling of oneness? A study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on diversifying university campuses
–Qingjiang (Q. J.) Yao, Mary C. Martin, Hsin-Yen Yang & Scott Robson [] []
Exploring the role of decision-making factors in international student marketing engagement
–Thuy Nguyen, Qin Sun & Gopala Ganesh [] []
Universities engaging social media users: an investigation of quantitative relationships between universities’ Facebook followers/interactions and university attributes
–Brady Lund [] []
Service quality enhancing student satisfaction in international programs of higher education institutions: a local student perspective
–Chonlatis Darawong & Mukdashine Sandmaung [] []
Marketing Christian higher education in Canada: a ‘nested’ fields perspective
–Roger Pizarro Milian & Jessica Rizk [] []