TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 7(4)
Strength in diversity: methods and analytics
Maria Petrescu, S. Krishen
Customer relationship management technology: bridging the gap between marketing education and practice
E. Harrison, Haya Ajjan
The digital self and customer loyalty: from theory to virtual reality
Jared Bischoff, Orie Berezan, Lorenzo Scardicchio
Using a two-part mixed-effects model for understanding daily, individual-level media behavior
A. Blozis, Ricardo Villarreal, Sweta Thota, Nicholas Imparato
Interpris: intuitive qualitative data analysis
Maria Petrescu, John Gironda