Pharmaceuticals, Marketing, and Society
Introduction
Special issue of Journal of Public Policy & Marketing; Deadline 15 Jan 2021
Call for Papers – Journal of Public Policy & Marketing: Pharmaceuticals, Marketing, and Society
Matthew Sarkees, M. Paula Fitzgerald and Cait Lamberton
Toward a Better Understanding of the Successes, Challenges, and Opportunities of a Dynamic Industry
The Journal of Public Policy & Marketing is soliciting manuscripts on pharmaceutical issues that impact marketing and public policy.
Pharmaceuticals improve citizens’ lives, are an exemplar of innovation, and provide an interesting laboratory to study sales, strategy, B2B marketing, channels of distribution, and consumers’ love/hate relationship with a critical industry. The industry also is an important laboratory for developing and testing critical theory and practical application relevant to a host of marketing researchers.
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