TOC: Service Mar Quart
Introduction
Services Marketing Quarterly, 40(4)
Examining the Role of Customer Self-Efficacy in Service Encounters
–Jackie L. M. Tam [] []
Service Research in Asia: Research Paradigm and Productivity
–Abhishek Vashishth & Ayon Chakraborty [] []
Exploring Service Quality of Low Cost Airlines
–Rania El Haddad [] []
The Role of Termination Fee Commitment in Developing Customer Value in the Telecommunication Industry: An Empirical Study
–Ana Pedreño-Santos, Jesús García-Madariaga & María Francisca Blasco [] []
Corporate Image Advertising in the Banking Industry
–Karen A. Loveland, Katherine Taken Smith & L. Murphy Smith [] []