TOC: Psych Mar
Introduction
Psychology & Marketing, 36(12)
From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information
Isar Kiani, Michel Laroche
Home and away: Why do consumers shy away from reporting negative experiences in the peer-to-peer realms?
Hanaa Osman BSc, MSc, PhD, FHEA, PGcert, David D’Acunto BSc, MSc, Nick Johns BSc, PhD
Consumers’ choice among peer-to-peer sharing platforms: The other side of the coin
Nicole Stofberg, Flore Bridoux
Comparing measures of persuasion knowledge adapted for young children
Shasha Wang, Dick Mizerski
Does consumer-firm affiliation matter? The impact of social distance on consumers’ moral judgments
Carolyn J. Lo, Yelena Tsarenko, Dewi Tojib
Drivers and outcomes of political candidate image creation: The role of social media marketing
Magnus Hultman, Sera Ulusoy, Pejvak Oghazi
Message-to-person versus person-to-message: An alternative way to conceptualize personalized advertising
Cong Li
Negative brand meaning co-creation in social media brand communities: A laddering approach using NVivo
George Rossolatos MSc, MBA, PhD
Antecedents and outcomes of digital influencer endorsement: An exploratory study
Pedro Torres, Mário Augusto, Marta Matos