TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 18(4)
The Importance of the Service and Shopping Customer Experience in a Retail Environment
–Irene Roozen & Pavlos Ioannou Katidis [] []
Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—An Emerging Market Perspective
–George Kofi Amoako [] []
Maintenance Strategies and Long-Distance Relationships: An Adaption of Theories from Interpersonal Relationship Research to Marketing |
–Henrietta Leonie Pilny & Florian U. Siems [] []
The Role of Uncertainty Avoidance and Situational Abnormality in the Satisfaction-Trust-Loyalty Link
–Mark Ojeme, Erdem Kirkbesoglu & Betul Dogan [] []