TOC: J Mar Res
Introduction
Journal of Marketing Research, 56(6)
A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates
–Ron Berman, Shiri Melumad, Colman Humphrey, and Robert Meyer [] []
Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
–Xiao Liu, Dokyun Lee, and Kannan Srinivasan [] []
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
–Donald Ngwe, Kris Johnson Ferreira, and Thales Teixeira [] []
When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications
–Oded Netzer, Alain Lemaire, and Michal Herzenstein [] []
Measuring Rank-Based Utility in Contests: The Effect of Disclosure Schemes
–Tanjim Hossain, Mengze Shi, and Robert Waiser [] []
Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market
–Yubo Chen, Mrinal Ghosh, Yong Liu, and Liang Zhao [] []
When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link
–Seigyoung Auh, Bulent Menguc, Constantine S. Katsikeas, and Yeon Sung Jung [] []
The Surprising Breadth of Harbingers of Failure
–Duncan I. Simester, Catherine E. Tucker, and Clair Yang [] []
Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
–Emanuel de Bellis, Christian Hildebrand, Kenichi Ito, Andreas Herrmann, and Bernd Schmitt [] []
Competition of Content Acquisition and Distribution Under Consumer Multipurchase
–Baojun Jiang, Lin Tian, and Bo Zhou [] []