TOC: Intl J Adv
Introduction
International Journal of Advertising, 38(8)
Editorial
What the Business Roundtable’s Statement on the Purpose of a Corporation Means for the Study of Corporate Social Responsibility in Advertising
–Charles R. Taylor [] []
Consumers as time travellers: the moderating effects of risk perception and construal level on consumers’ responses to temporal framing
–Hyuksoo Kim & Seounmi Youn [] []
Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions
–Andrew C. Pickett & Natasha T. Brison [] []
How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism
–Hyejin Bang, Dongwon Choi, Bartosz W. Wojdynski and & Yen-I Lee [] []
Naming strategies as a tool for communication: application to movie titles
–Jaihak Chung & Jiyeon Eoh [] []
eWOM across channels: comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
–Chris Vargo, Harsha Gangadharbatla & Toby Hopp [] []
Imagination matters: do consumers’ imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
–Seung Yun Lee, Sunho Jung, Han Young Jung, Sung Tae Choi & Sangdo Oh [] []
Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
–Marijn H. C. Meijers, Marret K. Noordewier, Peeter W. J. Verlegh, Winne Willems & Edith G. Smit [] []
Corporate sustainability efforts and e-WOM intentions in social platforms
–Chang Suk Choi, Yoon-Na Cho, Eunju Ko, Sang Jin Kim, Kyung Hoon Kim & Matthew E. Sarkees [] []
How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’
–Sara Champlin, Yvette Sterbenk, Kasey Windels & Maddison Poteet [] []
Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
–Priska Breves & Holger Schramm [] []
Construct heterogeneity and proliferation in advertising research
–Lars Bergkvist & Tobias Langner [] []
Perspectives: client–agency opportunism: how does it happen and what can we do about it?
–Raeesah Chohan, Richard Watson & Leyland Pitt [] []