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Conference Title: Digital Marketing & eCommerce Conference

Conference Dates and Venue: June 25th-27th, 2020, Barcelona, Spain.

Deadline for paper submission: January 10th, 2020

Conference Chairs: Francisco J. Martínez-López (University of Granada, Spain), and Steven D’Alessandro (Charles Sturt University, Australia).

Conference Sponsors: Business School, University of Barcelona (Spain); EAE Business School (Spain).

Conference Publication: 1) Conference papers will be published as a conference proceedings book entitled “Digital Marketing & eCommerce Conference, First International Conference, 2020” by the prestigious publisher Springer. Conference papers will also be accessible online through Springer’s online platform, for quick and effective dissemination of the conference participant’s research work. 2) A selection of the best papers will be invited to prepare extended, full paper versions to eventually appear, after a successful review process, in a special section to be published in Journal of Consumer Behavior (Wiley), and co-edited by the conference chairs.

Call for Papers:

Conference’s main topic: Social media and commerce

Social media dominates nowadays people’s digital time. With the development of Social Web technology and internet technology (5G for instance), a novel socialized value co-creation approach has been evolving over time. The social media-enabled value creation approach has engendered new business models for online business such as Facebook commerce and Wechat commerce. It is interesting approaching how companies can extract maximum value from their social media strategy, and how companies leverage unique characteristics of social media, such as social interactions and product recommendations, to improve their marketing performance.

Social commerce, deemed as a combination of social media and ecommerce, has sparked increasing interests among digital marketing and ecommerce researchers, because it refreshes people’s perspective on what socialized ecommerce should be, how socialized commercial activities are conducted on social media platforms, and what factors facilitate social media users’ transactional behavior, as well as increase social ads’ conversion rates. Due to its distinctions from traditional ecommerce contexts, the socialized context can play a role in evolving and refreshing these aspects. For instance, when people are shopping on social media platforms, their product-seeking behavior is less oriented by their shopping goals, which is distinct from traditional ecommerce modes, in which shoppers have clearer shopping goals. Papers on any digital marketing and ecommerce-related topic are welcome, though topics more related to this conference edition’s main topic are particularly welcome, such as:

• User psychology and behavior in social commerce
• Influencer marketing in social commerce
• Social media monetization strategies
• Social commerce characteristics and their impact on user behavior
• Branding on social media
• Social media-based business model
• User privacy and security protection on social media
• Social video marketing and commerce, among others.

In keeping with its established objectives, the conference welcomes papers on topics related to the above, but also to any digital marketing and e-commerce issues.

In order to submit a paper to the DMeC 2020 conference you must register as an author at the conference management system at Easychair; click .

All papers must be formatted according to the conference’s format guidelines and submitted through the conference management system.

Important Dates:

• Conference Paper Submission date: January 10th 2020
• Authors Notification date: February 15th 2020
• Accepted Papers camera-ready: March 20th 2020
• Conference Dates: June 25th-26th, 2020

For further information and updates, please check the conference’s website:

We really look forward to meeting you in Barcelona and having a great time, sharing ideas and experiences in an amiable gathering.

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