TOC: J Brand Man
Introduction
Journal of Brand Management, 26(6)
Journal of Brand Management: year end review 2019
M. Powell
Identifying the antecedents of posts’ popularity on Facebook Fan Pages
Snehasish Banerjee, K. Chua
The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand
Federico Brunetti, Ilenia Confente, Ruediger Kaufmann
Influence of environmental practices on brand equity, satisfaction and word of mouth
Simona Moise, Irene Gil-Saura, Maja Šeric, Eugenia Ruiz Molina
Effects of value and innovation on brand equity in retailing
Beatriz Moliner-Velázquez, María Fuentes-Blasco, Irene Gil-Saura
Conceptualising luxury brand attachment: scale development and validation
Sadat Shimul, Ian Phau, Michael Lwin
Brand equity and firm performance: the complementary role of corporate social responsibility
Mahabubur Rahman, Ángeles Rodríguez-Serrano, Mary Lambkin
Brand–brand relational moments
B. Ramadan
Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA
Deli Yang, Mahmut Sonmez, Mario Gonzalez, Yi Liu, Y. Yoder