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Gies College of Business at the University of Illinois at Urbana-Champaign requests nominations for the . The Converse Award was established by the ÂÜÀòÉç¹ÙÍø in 1946 to honor those individuals who have contributed significantly to the theory of marketing and towards the advancement of science in marketing. Fortune Magazine reported the recipients of these awards as being members of the “Marketing Hall of Fame.”

Marketing is an inclusive field that can be viewed as a “big tent that includes all types of scholars producing work that has the potential to influence a wide range of marketing stakeholders” (Moorman et al. 2019). Hence, we welcome nominations for scholars who have made significant contributions to the field of marketing and its advancement regardless of their sub-area of study (consumer behavior, strategy, modeling, etc.).

The criteria for consideration for a Converse Award include two limitations.

1. Contributions are considered eligible only after five years of being generally available to marketing scholars or students, by publication or otherwise. The five-year period allows for perspective (Converse 1945) and ensures that the award honors contributions that are seen as enduring over time (Griffin and Hess 2001). Additionally, Converse held a strong belief that unpublished or confidential reports are of no scientific value until released to other students (Converse 1945).
2. Recipients may not currently be faculty or staff of the University of Illinois at Urbana-Champaign.

For more information, please .

In the nominations, please include: (1) the nominee’s CV, (2) the title and reference of the contribution (or body or work), and (3) the nominee’s key contributions to the discipline of marketing. Send nominations to: Prof. Ravi Mehta, Email: mehtar@illinois.edu

The nomination deadline is November 30, 2019.

 

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