TOC: J Nonprofit Pub Sector Mar
Introduction
Journnal of Nonprofit & Public Sector Marketing, 31(4)
Celling The Concept: A Study of Managerial Brand Mindsharing of A Distributed Biobanking Research Infrastructure |
–Anthony Larsson [] []
Understanding Voluntary Intentions within the Theories of Self-Determination and Planned Behavior
–Chunxiao Li & Yandan Wu [] []
The decision to advertise nonprofit accreditation status
–Xiaoting Hao & Daniel Neely [] []
Effects of Color in Disaster Relief Advertising and the Mediating Role of Cognitive Elaboration
–Lijie Zhou & Fei Xue [] []
Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy? |
–Giulio Toscani & Gerard Prendergast [] []