TOC: J Mar Ed
Introduction
Journal of Marketing Education, 41(3)
Editor’s Corner
–Donald R. Bacon []
The Fair Process Effect in the Classroom: Reducing the Influence of Grades on Student Evaluations of Teachers
–Thomas M. Tripp, Lixin Jiang, Kristine Olson, and Maja Graso [] []
Motives Driving the Choice of a Business Concentration: A Four-Country Study of Marketing, Accounting and Finance, and Management Undergraduates
–Mark A. P. Davies and Surinder Tikoo [] []
The Skills Marketing Majors Believe They Acquire: Evidence From a National Survey
–Phillip Hartley, P. Wesley Routon, and Luis Torres [] []
How to Improve Written Case Analysis and Reduce Grading Time: The One-Page, Two-Case Method
–Kirsten A. Passyn and M. J. Billups [] []
Moving Forward With Research on Case-Based Learning: A Commentary on “How to Improve Written Case Analysis and Reduce Grading Time: The One-Page, Two-Case Method”
–Donald R. Bacon [] []
Students’ Motivation to Participate via Mobile Technology in the Classroom: A Uses and Gratifications Approach
–Bela Florenthal [] []
Intercollegiate Social Media Education Ecosystem
–Alexandra K. Abney, Laurel A. Cook, Alexa K. Fox, and Jennifer Stevens [] []