Marketing Service Delivery
Introduction
New Trends and Challenges, Special Issue of the Spanish Journal of Marketing - ESIC; Deadline 1 Mar 2020
Special Issue of the
Guest Editors:
- Levent Altinay, Oxford Brookes Business School, Oxford, UK, laltinay@brookes.ac.uk
- Gurel Cetin, Faculty of Economics at Istanbul University, Istanbul, Turkey, gurelc@istanbul.edu.tr
Topics of interest include but are not limited to:
- Up-sale & Cross-sale
- Interactive marketing and its components
- Frontline employees’ role in marketing
- Customer touch points and their management
- Utilization of technology in service delivery
- Future of marketing in service delivery
- Co-creation and co-production during service delivery
- Innovative Self-service strategies and implications
- HR strategies for service delivery
- Challenges and innovative solutions in service delivery
- Standardization vs customization in service delivery
- Service delivery and branding
- Service delivery and Experience
- Service delivery and Satisfaction
- Service delivery through intermediaries
- Security issues and service delivery
- Internationalization and cultural issues in service delivery
- Service delivery in the future
ÂÜÀòÉç¹ÙÍøt the SJM-ESIC:
The Spanish Journal of Marketing-ESIC (SJM-ESIC) is a double-blind peer-reviewed journal with an international vocation and welcomes manuscripts from authors all over the world studying any relevant market internationally.
SJM-ESIC is a journal focused on the discipline of marketing and welcomes a wide array of original contributions (quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.), as well as research that cross the frontiers between marketing and other related areas.
SJM-ESIC publishes three issues a year with the Open Access system in which authors do not have to pay any publication fee.
SJM-ESIC is included in several international indexes such as Scopus (CiteScore 2018: 2.35 which places the journal in the position 49 of 162 in the Marketing area).
Important dates:
- Submission: 1 December 2019-1 March 2020
- Expected publication: Dec 2020