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Consumer Culture Theoretics

Introduction

Informing Marketing Theory, Special issue of AMS Review; Deadline 15 Feb 2020

CALL FOR PAPERS
Special Section of AMS Review

Informing Marketing Theory through Consumer Culture Theoretics (CCT)

Special Section Editors:
Eric Arnould, David Crockett and Giana Eckhardt

First submission deadline: February 15, 2020

From its initial codification until the present (Arnould and Thompson 2005, 2007; Thompson, Arnould and Geisler 2013), papers published under the broad umbrella of CCT constitute a tiny share of the papers published in top North American scholarly journals. They constitute a larger share of papers published in European (including Australia-New Zealand) journals, but far from a majority. CCT is almost unknown in Asia, Latin America and Africa. Still, published CCT papers are among the best cited, and are well represented in awards lists. Unfortunately, much of the broader field of marketing, and even consumer research remains unfamiliar with CCT despite recent publications aiming for a wider audience (Arnould and Thompson 2018; Arnould, Press, Salminen and Tillotson 2019).

We are soliciting manuscripts for a special section featuring Consumer Culture Theoretics (CCT) for the AMS Review (). Our purpose is to highlight CCT’s many theoretical innovations and contributions to marketing thought and practice, and engage the AMS Review readership, who may be unfamiliar with CCT scholarship. We are especially interested in papers that constructively inform midrange marketing theory and link and integrate CCT with other research streams and sub-disciplines.

Topics are open but we would welcome papers on

  • affect v. emotion
  • cultural branding
  • cultural market segmentation
  • cultural entrepreneurship
  • the body in consumption
  • digitalization & identity
  • inequality & marketing
  • ethnicity and race
  • power, marketing, consumption
  • Internet of things and human-digital hybrids
  • novel consumer collectivities
  • market formation
  • service in cultural perspective
  • new regional consumer cultures
  • sustainability & consumption
  • performativity
  • cultural marketing strategy

We are highly receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories in marketing and consumer research, and those suggesting new or innovative theories. Manuscripts that integrate research and theory from disciplines such as management, sociology, geography, anthropology, critical theory, or other human sciences are welcome. Especially encouraged are paradigm-shifting manuscripts.

The AMS Review is the official publication of the Academy of Marketing Science in the U.S. The Academy of Marketing Science positions AMS Review to be the premier marketing journal that focuses exclusively on conceptual and theoretical contributions across all sub-discipline areas. It publishes articles that engage theoretical issues in marketing in the broad sense. As such, it makes an ideal outlet for non-empirical CCT work.

We will not consider for publication manuscripts that focus on descriptive literature reviews, proselytize methods or techniques, or empirical research reports. We are not soliciting papers that focus on practitioner advice or marketing education. We encourage CCT scholars to submit their best work to this special issue. We expect this special issue to be well-integrated, cutting edge, and to have a broad readership upon publication.

Submissions must not exceed 50 manuscript pages but we will very much appreciate shorter submissions. Reviewers will be drawn from the ranks of topic experts.

Deadline for submissions is February 15, 2020 (papers will be processed as they are received). All papers must be submitted via the online submission system of AMS Review:

Additional Information

For additional information about the special issue, please contact the Co-Editors:

ÂÜÀòÉç¹ÙÍøt AMS Review

For additional information about AMS Review, please see:

References

Arnould, Eric J. and Craig J. Thompson (2005), “Consumer Culture Theory (CCT): Twenty Years of Research, Journal of Consumer Research, 31 (March), 868-883.

Arnould, Eric J. and Craig J. Thompson, eds. (2018), Consumer Culture Theory, London: Sage Publications.

Arnould, Eric J. and Craig J. Thompson (2007), Consumer Culture Theory (and We Really Mean Theoretics): Dilemmas and Opportunities Posed by an Academic Branding Strategy. In Consumer Culture Theory, Vol. 11 of Research in Consumer Behavior, eds. Russell Belk and John F. Sherry, Jr., Oxford, UK: Elsevier, 3-22.

Arnould, Eric, Melea Press, Emma Salminen, Jack S. Tillotson (2019), Overview of Consumer Culture Theory: Development, Critique, Application and Prospects, Foundations and Trends® in Marketing, 12 (2), 3-89.

Thompson, Craig J., Eric J. Arnould and Markus Giesler (2013), Discursivity, Difference, and Dialogue: Genealogical Reflections on the CCT Heteroglossia, Marketing Theory, 13 (June), 149-174.