TOC: Mar Sci
Introduction
Marketing Science, 38(5)
Introduction to the Special Section on Mobile Technologies
–K. Sudhir [] []
Mobile Hailing Technology and Taxi Driving Behaviors
–Yanwen Wang, Chunhua Wu, and Ting Zhu [] []
Mobile App Introduction and Online and Offline Purchases and Product Returns
–Unnati Narang and Venkatesh Shankar [] []
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
–Sam Ransbotham, Nicholas H. Lurie, and Hongju Liu [] []
Advertising Strategy in the Presence of Reviews: An Empirical Analysis
–Brett Hollenbeck, Sridhar Moorthy, and Davide Proserpio [] []
Opinion Leaders and Product Variety
–Dmitri Kuksov and Chenxi Liao [] []
Time Inconsistency and Product Design: A Strategic Analysis of Feature Creep
–Sanjay Jain [] []
Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts
–Tinglong Dai and Kinshuk Jerath [] []
A Salesforce-Driven Model of Consumer Choice
–Bicheng Yang, Tat Chan, and Raphael Thomadsen [] []
Linear Estimation of Aggregate Dynamic Discrete Demand for Durable Goods: Overcoming the Curse of Dimensionality
–Cheng Chou, Tim Derdenger, and Vineet Kumar [] []