Macromarketing 2020
Introduction
Bogot?, 7-10 Jul 2020; Deadline 31 Jan
CALL FOR PAPERS
45th Annual Macromarketing Conference
TRANSITIONING MARKETS: Opportunities, Challenges & Future Trends
We are pleased to announce the Call for Papers for the 45th Annual Conference of the Macromarketing Society in 2020. The conference will be held at Universidad de Los Andes in Bogotá-Colombia, to discuss marketing challenges and solutions to the world’s current economic, social, and environmental concerns; in the convivial and dynamic macromarketing spirit to explore the interactions among markets, marketing and society. We invite competitive papers, working papers, abstracts, and/or proposals for special sessions.
Submission deadline: January 31, 2020
Doctoral colloquium: July 6, 2020
Conference: July 7 – July 10, 2020
Location: Bogotá, Colombia
Conference website:
Conference Co-Chairs:
Andrés Barrios
Universidad de Los Andes
andr-bar@uniandes.edu.co
Jie G Fowler
Valdosta State University
Jgfowler@valdsota.edu
Cliff Shultz
Loyola University Chicago
cjs2@luc.edu
James W. Gentry
University of Nebraska-Lincoln
jgentry@unl.edu
Submission Guidelines
Papers, abstracts and proposals for special sessions should be sent to track chairs for review. Submissions for competitive papers are blind reviewed. Authors of competitive papers should avoid identifying themselves in the text or title.
Submissions must be formatted in MS Word, be double spaced, and use Times New Roman 12-point font. The word limit for full papers is 8000. Extended abstracts should be no more than five pages in length, plus references. Abstracts must be long enough for reviewers to see the potential of the paper.
The Macromarketing Society and Universidad de Los Andes will publish the Conference Proceedings. All accepted papers and abstracts must comply with the style guidelines to be published in the Conference Proceedings; the guidelines are accessible via the conference website.
The conference does not take copyright, which remains with the author(s).
The deadline for submissions is January 31, 2020.
Full information about tracks available here:
Short version:
Extended version: