TOC: J Promo Man
Introduction
Journal of Promotion Management, 25(7)
The Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility
–Jin Kyun Lee, Ki-Young Lee & Mikyoung Kim [] []
The Role of Logo Recoloring on Perceptual Fluency in Cause-Related Marketing Campaigns
–Tracy Harmon-Kizer [] []
Promotional Framing of Green Products: Mediating Role of Sale Proneness
–Avinash Tripathi & Neeraj Pandey [] [] Article Positive versus negative comparison in advertisements: the affect priming perspective Linwan Wu & Taylor Jing Wen http://dx.doi.org/10.1080/10496491.2019.1612497
Culture, Perceived Value, and Advertising Acceptance: A Cross-Cultural Study on Mobile Advertising
–Fang Liu, Ali Kanso, Yong Zhang & http://dx.doi.org/na Olaru [] []
Attention-Grabbing Power of Branded vs. Unbranded Packaging
–Mikyeung Bae [] []
Erratum
–Correction to: Ertz M., et al. Towards Multilife Marketing: How Goods Multiple Lives Practices Create Value for Consumers []