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Marketing Analytics Symposium – Sydney (MASS)
3 – 4 February, 2020

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The University of New South Wales is hosting a Marketing Analytics Symposium on 3-4 February, 2020. The Marketing Analytics Symposium – Sydney (MASS) will bring together leading marketing executives and academics from around the world to discuss research in cutting-edge marketing analytics. In the surrounds of Sydney Harbour, leading researchers and industry experts will discuss findings, techniques, challenges, and directions for marketing analytics in the coming years.

We invite submissions that follow a format suited to a mix of industry and academic audiences. The emphasis of a submission should be on managerial relevance, results that can improve marketing practice, as well as a description of research findings within broader research trends. We encourage you to submit impactful research and present it in a way accessible to expert audiences from industry and academia.

Note the submission deadline has been extended to October 21st.