Superior Customer Value
Introduction
In the Now Economy, a blog by Art Weinstein of use in teaching services, CRM, strategy or marcomm
SUPERIOR CUSTOMER VALUE IN THE NOW ECONOMY
This marketing blog is all about the customer! It is based on research by Art Weinstein from the new book SUPERIOR CUSTOMER VALUE – FINDING AND KEEPING CUSTOMERS IN THE NOW ECONOMY (Routledge, Taylor & Francis Group, 2019). Topics include the digital economy, customer-centricity, business models, value propositions, segmentation, service, quality, pricing, image, CRM, metrics, loyalty and retention. Expert contributors offer related insights/best practices. Your thoughts and customer value experiences are welcomed.
Marketing blogs are valuable supplemental course resources. This Customer Value blog is a useful, free teaching tool to support courses in customer value, services marketing, CRM, marketing strategy, and marketing communications. Content will be added on a regular basis. If you have a related topic to share, feel free and contact me at art@nova.edu/ Check it out, subscribe and share with your students and colleagues.
Thank you, Art Weinstein, Ph.D., Professor of Marketing, Nova Southeastern University, Fort Lauderdale, Florida (USA).