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2019 KSMS International Conference
Conference Date: November 16th – 17th, 2019
Extended Submission Deadline: October 15, 2019

KSMS Homepage:

Theme:

New Marketing in Turbulent Environment

Co-Hosts:
Korea University Business School
Korean Scholars of Marketing Science

Venue:

Korea University Business School, Seoul, Republic of Korea

Organizer:

Global Alliance of Marketing & Management Associations

Partners:

Australian & New Zealand Marketing Academy
New Zealand Asia Institute of the University of Auckland
National Research Foundation of Korea
Korea Economy & Management Development Institute

Keynote Speaker:

C. Anthony Di Benedetto (Temple University)
Co-Editor of Industrial Marketing Management

Academic Tracks:

Track 1 Future of Brands and Consumer Behavior
Track 2 AI in Digital Marketing
Track 3 Digital Marketing
Track 4 Internet Research and Consumer Behavior
Track 5 Culture and Sustainable Advertising
Track 6 Strategic Market Management
Track 7 Digital and Technology Driven Marketing
Track 8 Fashion Marketing and Research
Track 9 Innovation and Marketing
Track 10 Industrial Marketing Management
Track 11 Marketing Management in the Global Environment
Track 12 Emerging Issues in Sport Management
Track 13 Cultural Marketing and Performing Arts
Track 14 Product Innovation and Consumer Behavior
Track 15 Neuromarketing and Big Data Network in Sustainable Business Environment
Track 16 Digital Business Strategy
Track 17 Entrepreneurship and Marketing
Track 18 Safety Management: Theory & Practice
Track 19 Marketing in General

Symposia and Events

2019 ANZMAC – KSMS Joint Symposium in Seoul

2019 Marketing Research Trends in Asia
2019 NZAI – GAMMA Joint Symposium
2019 Global Culture Market Equity Symposium
2019 KSMS Doctoral Dissertation Competition

For More Information:

Central Office
Korean Scholars of Marketing Science
Dept. of Business Administration, Changwon National University,
9 Sarimdong, Changwon, Gyeongnam, Republic of Korea.
Tel: +82 55 213 3346; Fax: +82 55 263 9096
e-mail: ksmscentraloffice@gmail.com
Korea University Business School:

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