CSR Activities
Introduction
Ekaterina Napolova, Ljubomir Pupovac, Francois Carrillat and Carolin Plewa seek manuscripts on the effect of CSR activities
Ekaterina Napolova, Ljubomir Pupovac and Francois Carrillat, University of Technology Sydney together with Carolin Plewa from University of Adelaide, are conducting a meta-analysis on the effect of CSR (corporate social responsibility) activities.
We are looking for any papers investigating the effect various CSR activities (e.g. cause-related marketing, philanthropy) on consumers feelings, emotions (e.g. feeling of warmth; guilt, etc.) as well as consumer spending, evaluations, attitudes etc. (e.g. purchase, choice, loyalty, satisfaction etc.) We welcome papers employing different research designs (e.g. experiments, surveys, panel data etc.).
Kind regards,
Ekaterina Napolova
PhD Candidate
Marketing DG, UTS Business School
Ekaterina.Napolova@student.uts.edu.au