TOC: J Adv
Introduction
Journal of Advertising, 48(4)
Special Section Introduction: Artificial Intelligence and Advertising
–Hairong Li [] []
The Impact of AI on the Advertising Process: The Chinese Experience
–Xuebing Qin & Zhibin Jiang [] []
Understanding Programmatic Creative: The Role of AI
–Gang Chen, Peihong Xie, Jing Dong & Tianfu Wang [] []
Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research
–Shasha Deng, Chee-Wee Tan, Weijun Wang & Yu Pan [] []
An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems
–Edward C. Malthouse, Yasaman Kamyab Hessary, Khadija Ali Vakeel, Robin Burke & Morana Fuduric [] []
Literature Review Corner
Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis | Open Access
–Martin Eisend & Erik Hermann [] []
Research Note
Crafting Extraordinary Stories: Decoding Luxury Brand Communications
–Hannes Gurzki, Nadia Schlatter & David M. Woisetschläger [] []