TOC: J Mar Res
Introduction
Journal of Marketing Research, 56(5)
Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand
–Paul B. Ellickson, Mitchell J. Lovett, and Bhoomija Ranjan [] []
The Value of Rapid Delivery in Omnichannel Retailing
–Marshall L. Fisher, Santiago Gallino, and Joseph Jiaqi Xu [] []
When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information
–Minkyung Kim, K. Sudhir, Kosuke Uetake, and Rodrigo Canales [] []
The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited
–Wilfred Amaldoss and Chuan He [] []
In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
–Lauren Grewal and Andrew T. Stephen [] []
Task-Dependent Algorithm Aversion
–Noah Castelo, Maarten W. Bos, and Donald R. Lehmann [] []
When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
–Thomas Allard, David J. Hardisty, and Dale Griffin [] []
The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service
–Irit Nitzan and Danit Ein-Gar [] []
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
–Jonathan Luffarelli, Mudra Mukesh, and Ammara Mahmood [] []
The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions
–Anne-Kathrin Klesse, Yann Cornil, Darren William Dahl, and Nina Gros [] []