ÂÜÀòÉç¹ÙÍø

Celebrity influences on consumer decision making: new insights and research directions
–Marcela Moraes, John Gountas, Sandra Gountas & Piyush Sharma [] []

Celebrity endorsement in the world of luxury fashion – when controversy can be beneficial
–François A. Carrillat, Anne-Maree O’Rourke & Catherine Plourde [] []

Internationalising cultural products: the Ouroboros strategy and the case of visual kei
–Steven Chen [] []

Embodied interaction in customer experience: a phenomenological study of group fitness
–Tiina-Kaisa Kuuru & Elina Närvänen [] []

Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms
–Kenneth Le Meunier-Fitzhugh & Graham R. Massey [] []

A comprehensive review on logo literature: research topics, findings, and future directions
–Min Jung Kim & Joon Ho Lim [] []