TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 10(4)
The dilemma of luxury brand extensions
–Kostoula Margariti, Christina Boutsouki & Leonidas Hatzithomas [] []
Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context
–Jihyun Kim & Gargi Bhaduri [] []
The interaction of Instagram followers in the fast fashion sector: The case of Hennes and Mauritz (H&M)
–María Del Rocío Bonilla, José Luis del Olmo Arriaga & David Andreu [] []
Factors affecting the adoption of fashion mobile shopping applications
–Manjari Soni, Kokil Jain & Bhawna Kumar [] []
Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention
–Candy Lim Chiu, Qiyue Wang, Han-Chiang Ho, Jiang Zhang & Fusu Zhao [] []
A retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway
–Katarina Halvorsen [] []