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Editorial

Marketing and cross-fertilization
–Philippe Aurier [] []

Linking employer labels in recruitment advertising, governance mode and organizational attractiveness
–Chloé Guillot-Soulez, Sylvie Saint-Onge, and Sébastien Soulez [] []

Introducing the storytelling analysis methodology in marketing: Principles, contributions and implementation
–Tiphaine Chautard and Isabelle Collin-Lachaud [] []

Typology of advertising music components and consumers’ responses to the brand
–Alice Zoghaib [] []

Persuasion of voices: The effects of a speaker’s voice characteristics and gender on consumers’ responses
–Alice Zoghaib [] []

Modeling a cocreative process: The contributions of design and management
–Maud Dampérat, Florence Jeannot, Eline Jongmans, and Alain Jolibert [] []

Invited Article

The case for research on the marketing–finance interface
–Dominique M. Hanssens [] []

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