TOC: Psych Mar
Introduction
Psychology & Marketing, 36(10)
iPhone as a proxy indicator of adaptive narcissism: An empirical investigation
Sanjeev M. A., Anil Sehrawat, Santhosh Kumar P. K.
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
Chung-Wha ‘Chloe’ Ki, Youn-Kyung Kim
Investigating the marketing impact of consumers’ connectedness to celebrity endorsers
Gina A. Tran, Atefeh Yazdanparast, David Strutton
The moderating impact of perceived globalness on consumers’ purchase intentions for copycats: The pleasure of hurting global brands
Natascha Loebnitz, Klaus G. Grunert
Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand
Abhishek Pathak, Carlos Velasco, Olivia Petit, Gemma Anne Calvert
Menu positions influence soft drink selection at touchscreen kiosks
Kelly Ann Schmidtke, Derrick G. Watson, Pendaran Roberts, Ivo Vlaev