TOC: Mar Theory
Introduction
Marketing Theory, 19(4)
What is an advert? A sociological perspective on marketing media
–Robert Cluley and Elizabeth Nixon [] []
Learning how: Body techniques, skill acquisition and the consumption of experience
–Stephen Murphy, Maurice Patterson, and Lisa O’Malley [] []
Habit as a central concept in marketing
–Mark Tadajewski [] []
Scripts people live in the marketplace: An application of script analysis to confessions of a shopaholic
–Mike Molesworth and Georgiana Grigore [] []
No assemblage required: On pursuing original consumer culture theory
–Russell Belk and Rana Sobh [] []
Rethinking marketplace culture: Play and the context of context
–Stephen R. O’Sullivan and Avi Shankar [] []
Conceptually confused, but on a field level? A method for conceptual analysis and its application
–Jaana Tähtinen and Virpi Havila [] []
Commentary
Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis
–Georgios Patsiaouras [] []