TOC: J Strat Mar
Introduction
Journal Strategic Marketing, 27(8)
The effects of brand identity on brand performance in the service sector
–Riza Casidy, Catherine Prentice & Walter Wymer [] []
Is big data driving cooperation in the c-suite? The evolving relationship between the chief marketing officer and chief information officer
–Stefan Sleep & John Hulland [] []
The influence of corporate social responsibility associations on consumers’ perceptions towards global brands
–Catia Fernandes Crespo & Nicole Inacio [] []
Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement
–Kamel Ben Youssef, Thomas Leicht & Lidia Marongiu [] []
The role of brand authenticity in developing brand trust
–Sivan Portal, Russell Abratt & Michael Bendixen [] []
How multiple strategic orientations impact brand equity of B2B SMEs
–Muhammad Anees-ur-Rehman & Wesley James Johnston [] []