TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 25(8)
Customer relationship management systems and organizational performance: Quantitative evidence from the Jordanian telecommunication industry
–Ghazi A. Al-Weshah, Excimirey Al-Manasrah & Manar Al-Qatawneh [] []
Not all organic food is created equal: the role of product type, perceived authenticity, and construal level
–Hua Chang, Lingling Zhang & Jung-Sook Lee [] []
Investment in online advertising and return on sales: Does it pay to outsource the services to an advertising agency?
–Rafael Barreiros Porto & Fernando Antunes de Abreu [] []
Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement?
–Swaleha Peeroo, Martin Samy & Brian Jones [] []
Attitudinal change in children: An insight from three decade of advertising campaigns in India
–Varisha Rehman [] []