TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 31(5)
Editorial
From the Editor
–C. Anthony Di Benedetto []
Self-control and sustainability consumption: Findings from a cross cultural study
–Thuy D. Nguyen, Charlene A. Dadzie, Himadri Roy Chaudhuri & Thomas Tanner [] []
Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands
–Miguel Ángel López-Lomelí, María-del-Carmen Alarcón-del-Amo & Joan Llonch-Andreu [] []
How does a Brand Reputation-Driven Construct Impact on Country Brand Equity? A Cross-National Study of Brazil and China
–Fabiana Gondim Mariutti & Janaina de Moura Engracia Giraldi [] []
Authenticity and Institutional Context: Individual Preferences in China
–Glenn R. Carroll, Mi Feng, Yuanqiong He, Kieran O’Connor & Lihua Wang [] []
e-Commerce: an analysis of the factors that antecede purchase intentions in an emerging market
–Emerson Wagner Mainardes, Claudio Marcio de Almeida & Marcelo de-Oliveira [] []
Online Retail Format Choice Behavior of Indian Customers for Reasoned Purchase: A Cultural Perspective
–Anoop Kumar Gupta & A. V. Shukla [] []
Book Review
The New Consumer Psychology: Scanning Buying Behavior with MRI of the Mind
–Sang Min (Leo). Whang, New York, Routledge, 2016, 236 pp., $35 (Softcover), ISBN 978-1-138-89893-6 []