TOC: J Adv Res
Introduction
Journal of Advertising Research, 59(3)
Editor’s Desk: What Do We Know about Neuromarketing?
–John B. Ford [] [Google Scholar]
Numbers, Please: How Amazon will Revolutionize the Future of Television Advertising
–Andrew Lipsman [] []
Speaker’s Box: Cultivating Appreciation of Hedonic Products: A Synesthetic Approach to Marketing
–Kathryn A. LaTour [] []
What We Know about Neuromarketing
The Strata Model Predicting Advertising Effectiveness: A Neural-Network Approach Enhances Predictability of Consumer Decision Making
–Thomas J. Reynolds and Joan M. Phillips [] []
Building a Foundation for Neuromarketing and Consumer Neuroscience Research: How Researchers Can Apply Academic Rigor to the Neuroscientific Study Of Advertising Effects
–Thomas Zoëga Ramsøy [] []
Best Measures of Attention to Creative Tactics in TV Advertising: When Do Attention-Getting Devices Capture or Reduce Attention?
–Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, and Duane Varan [] []
Articles
Can Media Neutrality Limit Creative Potential? How Advertising’s Use of Ideation Templates Fares across Media
–Alexander Tevi, Scott Koslow, and John Parker [] []
The Impact of Rational, Emotional, and Physiological Advertising Images on Purchase Intention: How TV Ads Influence Brand Memory
–Charles Young, Brian Gillespie, and Christian Otto [] []
Analyzing the Click Path of Affiliate-Marketing Campaigns: Interacting Effects of Affiliates’ Design Parameters with Merchants’ Search-Engine Advertising
–Rainer Olbrich, Patrick Mark Bormann, and Michael Hundt [] []
The Relative Effectiveness of Endorsers: The Identity Badge of CEOs and Founders versus the Attractiveness of Celebrities
–Arpita Agnihotri and Saurabh Bhattacharya [] []
Measuring Different Emotions in Children with a Pictorial Scale: A Self-Reported Nonverbal Tool Measures the Emotions Children Experience when Exposed to Ads
–Joëlle Vanhamme and Chung-Kit Chiu [] []