TOC: Mar Theory
Introduction
Marketing Theory, 19(3)
Bacteria and the market
–Norah Campbell and Cormac Deane [] []
Service innovation as a social construction: The role of boundary objects
–Cristina Mele, Roberta Sebastiani, and Daniela Corsaro [] []
Managing collective effervescence: ‘Zomsumption’ and postemotional fandom
–James Cronin and Hayley L. Cocker [] []
Markets changing, changing markets: Institutional work as market shaping
–Jonathan J. Baker, Kaj Storbacka, and Roderick J. Brodie [] []
Psychotic, acritical and precarious? A Lacanian exploration of the neoliberal consumer subject
–Aliette Lambert [] []
‘Made to run’: Biopolitical marketing and the making of the self-quantified runner
–Vassilis Charitsis, Anna Fyrberg Yngfalk, and Per Skålén [] []
‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical institutional complexity and emerging consumption practices in Pakistan
–Saima Husain, Mike Molesworth, and Georgiana Grigore [] [] Commentary
Marketing’s metaphors have expired: An argument for a new dominant metaphor
–Marjorie Delbaere and Adam D. Slobodzian [] []