TOC: J Poli Mar
Introduction
Journal of Political Marketing, 18(3)
Power Lines: Unobtrusive Assessment of E-mail Subject Line Impact on Organization Website Use
–Brian Calfano [] []
To Run or Not to Run? U.S. House Campaign Advertising
–Regina Branton, Jared Perkins & Samantha Pettey [] []
Judging Incumbents’ Character: The Impact of Scandal
–Scott J. Basinger [] []
Negative Effects of Calling Attention to Female Political Candidates’ Attractiveness
–Mary-Kate Lizotte & Heather J. Meggers-Wright [] []
Using Cognitive Mapping to Longitudinally Examine Political Brand Associations
–Alexander Ewan MacDonald, Roger Sherlock & John Hogan [] []