TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 7(3)
Editorial
Software and data in analytics: lending theory to practice
Maria Petrescu & Anjala S. Krishen
Building committed online shoppers through shopping goals and switching cost
Ernest Emeka Izogo & Chanaka Jayawardhena
Establishing an automated brand index based on opinion mining: analysis of printed and social media
Kalle Nuortimo & Janne Harkonen
The state of marketing analytics in research and practice
Dawn Iacobucci, Maria Petrescu, Anjala Krishen & Michael Bendixen
A systematic literature review of big data adoption in internationalization
Nguyen Anh Khoa Dam, Thang Le Dinh & William Menvielle
Partial least squares structural equation modeling using SmartPLS: a software review
Marko Sarstedt & Jun-Hwa Cheah