TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 19(2)
Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge on YouTube
–K. Hazel Kwon [] []
What’s the Big Deal? How Sales Promotions Displayed by Others Online Can Influence Online and Offline Purchase Intentions
–Kashef Majid & Michel Laroche [] []
A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits
–Naa Amponsah Dodoo & Jing (Taylor) Wen [] []
Product Placement in Virtual Reality Videos from the Perspective of Dialogic Engagement
–Huan Chen & Ye Wang [] []
Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions
–Jalaluddin Mondal & Somnath Chakrabarti [] []