Responsible Research in Business and Management
Introduction
Len Berry invites you to join RRBM, focused on helping society and guiding business and non-business organizations to lead the way
Imagine a global social movement in business schools where many scholars from each of the primary disciplines focus their talents and energies to helping society creatively and effectively address its challenges and guiding business and non-business organizations to lead the way. This social movement is well underway through the Community for Responsible Research for Business and Management (RRBM) that is presently endorsed by more than 1,000 scholars, business school leaders, and executives worldwide.
On behalf of myself, and the other marketing professors on the RRBM Working Board (Mary Jo Bitner, Ruth Bolton, Michael Brady, Mark Houston, and Dave Reibstein) we would like to invite members of the marketing community to join RRBM and become involved. RRBM’s vision, seven research principles, position paper, and other background information is available in this link: . You can join RRBM via this link.
Please consider becoming involved in RRBM.