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CALL FOR PAPERS

Global Hospitality and Tourism Conference on Experiential Management and Marketing
(GHTC-2020)
March 18 -20, 2020

Venue: North-Eastern Hill University, Shillong (India)
Conference website:

Greetings from Pine City!!! Shillong, India. We are delighted to announce that Global Hospitality and Tourism Conference on Experiential Management and Marketing (GHTC-2020) will be held from March 18 -20, 2020 in Shillong, India.

The Global Hospitality and Tourism Conference on Experiential Management and Marketing (GHTC-2020) will offer a platform to academicians, research scholars, policy makers, industry practitioners and the budding tourism / hospitality professionals to exchange views, discussion and presentation of research findings relating to the global experiential marketing and management of tourism / hospitality products / services.

The conference invites conceptual, empirical and methodological research papers and presentations expected to address both theoretical, methodological and practical aspects of sustainable tourism and hospitality marketing. Further details of the conference can be found at

Conference Topics

The organizing committee welcomes papers on, but not limited to, the following themes/topics within the domain of divulge the global trends in experiential marketing and management:

• Conceptualizations of tourism experience
• Managing service design, service encounters and tourism experience
• Cognitive, emotional, sensory, social, and transformative dimensions of tourism experiences
• Open innovation, co-creation, co-destruction and customer engagement approaches in experience design
• Gastronomic tourism experiences as a tourism product
• Trends in consumer behavior and experiential marketing
• Systematic Literature Reviews or state-of-the-art on experiential marketing
• Sustainable destination development
• Memorable tourism experiences
• Tourism / hospitality experiential marketing in sustainable way
• Emerging environmental, social, cultural economic impacts and technological issues
• Transformative power and value of experience consumption
• Future trends in the tourism / hospitality experiential marketing
• Case studies on successful tourism / hospitality experiential marketing for destinations
• Ethical concerns in tourism / hospitality marketing
• Cultural tourism, cultural heritage and social dynamics
• Research and innovations in tourism / hospitality marketing
• implications of above in relation to North – East India Tourism
• Consumer values types and their influence on experience memorability
• Consumer experience in multichannel decision-making
• Consumer value types and customer experience management in tourism, hospitality and event
• Influence of ICTs, Social Media, Virtual Reality and Augmented Reality on experience design and consumption

Key Confirmed Speakers:

1. Metin Kozak, Ph.D.
Professor of Marketing
School of Tourism
Dokuz Eylul University
35680 Foca – Izmir
Turkey

2. Prof. Antonia Correia
Dean of Faculty of Tourism, Sports and Hospitality
Universidade Europeia and Universidade do Algarve
Portugal

3. Prof. Lee Jolliffe
Visiting Professor, Ulster University Business School,
Northern Ireland, UK
&
Professor, Hospitality and Tourism (Retired), Faculty of Business, University of New
Brunswick, Saint John, Canada

Submission Guidelines

Expressions of interest and abstracts of up to 400 words should be submitted on or
before November 15, 2019 at the link provided in the conference
website

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or email at ghtconference@gmail.com

Full details of this event are given at

 

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