TOC: J Global Mar
Introduction
Journal of Global Marketing, 32(5)
Editorial
Special Issue: Digital Marketing and Online Consumer Behavior in China
–Ajay K. Manrai [] []
Mobile Social Commerce: Current State and Future Directions
–Qin Sun & Bing Xu [] []
How Does “Storytelling” Influence Consumer Trust in We Media Advertorials? An Investigation in China
–Ji Li, Shaoming Zou & Hui Yang [] []
Love Consumption at the Digital Age: Online Consumer Reviews and Romantic Gift Giving
–Lilly Ye, Lili Gai, Eyad Youssef & Tao Jiang [] []
Exploring Co-Created Service Value and Interactions of Social Commerce in China: A Service-Dominant Logic Perspective
–Hua Dai, Tao “Eric” Hu & Yue “Jeff” Zhang [] []
Effect of Individualism on Online User Ratings: Theory and Evidence
–Somnath Banerjee & Linlin Chai [] []