ÂÜÀòÉç¹ÙÍø WQS Award
Introduction
Tiffany Barnett White has won the 2019 Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence
Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence (WQS)
The ÂÜÀòÉç¹ÙÍø Foundation is pleased to announce that Tiffany Barnett White has been selected as the 2019 WQS recipient. The award was presented at the 2019 Summer Academic Conference in Chicago, IL on August 10. Tiffany Barnett White is Associate Professor of Business Administration and Advertising and Bruce and Anne Strohm Faculty Fellow in the Gies College of Business at the University of Illinois. She received a Ph.D. in marketing from Duke University and BS and MS degrees in Advertising from the University of Illinois. Her research addresses affective and behavioral aspects of consumer-brand relationships with a particular emphasis on the drivers and outcomes of consumer (dis)trust. Professor White has presented on the topic of branding and brand strategy to national and international audiences. Her research on the “Brand Connected Consumer” is a featured TEDx presentation. She is an award-winning teacher and is consistently featured on the University-wide list of faculty rated as excellent by their students.
To learn more about the award, please visit:
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