Slides for Channels and B2B
Introduction
Rob Palmatier, Eugene Sivadas, Louis Stern and Adel El-Ansary are offering teaching materials on Channels and B2B
Teaching Materials for Marketing Channels and B2B Marketing
Rob Palmatier, Eugene Sivadas, Louis Stern, and Adel El-Ansary are offering teaching materials (500 slides) that accompany their new book: Marketing Channel Strategy: An Omni-Channel Approach, 9th edition. Inspection copies can be ordered from .
Go to to download slides that may be useful for many different courses. Feel free to use slides even if you are not interested in using the book.